Author Archives: Vanessa Wood

About Vanessa Wood

Vanessa studied design and illustration in California at Otis Art Institute/Parson School of Design and in the UK at the University of Stirling in Scotland. Early in her career, Vanessa launched and managed an insurance fraud investigation team which saved millions – that’s where she honed her ability to zero-in and ask the right questions. Vanessa founded the web design firm Design to Spec in 1999 in Darien, CT and now works with clients in 10 states. A geek at heart, she loves technology – she is not only capable in the latest online services and social media, but knows how to make them work because she uses them herself! Trust Vanessa to get the maximum marketing results using services like YouTube, Facebook, LinkedIn, and Twitter and blogs.

Get Your Website Smart Phone and Tablet Ready!

Posted on March 7, 2012 by Vanessa Wood

Can People View Your Website via Smart Phones or Tablets? How Does Your Website Look on a Smart Phone or Tablet? “Timothy D. Cook, said the iPad last quarter outsold the number of personal computers sold by any individual manufacturer.” … Continue reading →

Posted in website design practices |

Just For Jewelers: Visuals Sell! Use Images for Greater Impact and Sales Online

Posted on January 27, 2012 by Vanessa Wood

Who said “A picture is worth a thousand words?” I’m sure it was a wise internet marketer!  Words draw people into a website, after all text is the meat and potatoes of search engines. However, it’s what people see that … Continue reading →

Posted in more marketing | Tagged , , |

Just For Jewelers: Manage Your Jewelry Store’s Online Reputation

Posted on January 26, 2012 by Vanessa Wood

Simply stated, a jewelry store’s online reputation is based upon what customers (and even sometimes non-customers) post about you online. Everyone has heard that phone books have gone the way of the Corvair, dial phones, and 8 track tapes. The … Continue reading →

Posted in reputation | Tagged , |