Simply stated, a jewelry store’s online reputation is based upon what customers (and even sometimes non-customers) post about you online.
Everyone has heard that phone books have gone the way of the Corvair, dial phones, and 8 track tapes. The new way to find a business is to search online. While a customer can find a business faster on the Internet, they also can find more information through reviews and ratings that can sway their decision to either use or pass on your business.
For example, a couple months ago I used the Internet to search for, find, and eventually use a new vet for my adopted dog. One vet I chose not to use had a website and a Facebook page that appeared in the search engines. A couple of reviews also appeared in the search results which had the most impact and actually undid all the goodwill of their beautiful and inviting website. A past customer posted a scathing review, describing in detail an experience they termed as “negligent.” Other reviews were less than complimentary and it was an easy decision to keep looking until I found another vet.
A jeweler may have a gorgeous website that showcases fabulous diamonds and luxury watches, but if your customers aren’t happy, they will tell others and take a jab at your store by posting their dissatisfaction online. Here are three tips to manage your store’s online reputation.
Own Your Listings. There are hundreds of online directories, such as Yahoo!, Manta, Insider Pages, etc. Many of these sites are actively searching for and recording business information. If the site has listed a business, they often allow the business to “claim” that listing. If the business isn’t listed, they will allow the owner to post information. Taking “ownership” of online listings allows you to be sure information is correct, post a photo of your store or product, and stay aware of reviews that get posted.
Check Review Sites. The new age of the smart phone has made the consumer comment and review process mobile…. They literally can love or pan your business from any location, at any time! At this time Yelp, Google Places, and Twitter are three of the hottest sites to use for posting reviews and comments. Check in to see what is being said about your store!
Ask for Reviews. It’s not crass to ask. The best way to get good reviews is to ask for them. Like many things in business, you can’t do this enough. Ask when completing a sale or repair. Ask on your Facebook page. Ask in writing at the bottom of the sales receipt. Ask in follow up emails, postcards, or newsletters. And when you ask, don’t forget to tell them where you’d like to see the review. For example, “Jane, I’m so happy you love your engagement ring. Please leave a comment on Google Places.” Make it easy when you can and include a link. Your online reputation counts because others see it online.
Make getting good reviews a part of your daily business plan. Want more? Click here to get 5 Extra Sharp Web Marketing Tips Just for Jewelers. It’s our gift to you during Just for Jewelers Week.
