How can you stand out from the other jewelers in your area? This is a very essential marketing question for your business. You might stand out for service, but jewelry customers won’t know about the quality of service until they actually make a purchase. So what can you do to differentiate yourself beyond that to get noticed by potential buyers?
Kate Marks owner of Marks of Design jewelry store in Shelton CT goes out of her way to make her store a stand-out. She makes an annual pilgrimage to Antwerp, Belgium to purchase diamonds. Kate brings back the diamonds for Marks of Design and also for customers who place an order. In recent years, this has really started to pay off. “My diamond business has skyrocketed as people seek me out in Shelton CT and from across Fairfield County,” Kate remarks with a big smile.
I asked Kate why the trip has such great appeal to her customers. She explained she is certified to grade diamonds by the GIAand as a member of the Retailer Jewelers Organization (RJO), she has eliminated a layer from the purchasing chain which provides customers with quality diamonds at much better pricing.
In addition, for customers who are looking to buy a very specific quality diamond, she gets the optimal choices in Antwerp where 80% of all diamonds are cut. Kate explains, “I get to see diamonds that are just finished off the polishing wheel, giving me first pick before they go to market. That means superior diamonds within a particular grade which are bought at a lower price.”
Marks of Design customers love the other diamond buying methods she offers. Kate can guide them through buying diamonds online, in real time, from her store computer. Customers can review all the options available and even see stones under 300x magnification. That way, clients really know what they are buying.
What to do with a new diamond? Marks of Design also has the solution. With a talented goldsmith on staff, Marks of Design offers design work right on the premises. Clients can request custom-designed wedding and anniversary bands, fit a difficult size or craft a tailor-made wedding band to nest comfortably with their selected engagement ring.
Kate goes to great lengths to connect customers with the diamond they yearn for. Features from online purchasing to on-premise custom design work, make Marks of Design a destination jeweler to reckon with in Fairfield County, CT.
To learn more about Marks of Design, visit the website www.MarksofDesign.com , the Facebook page https://www.facebook.com/
If you are a CT Jeweler ( or really from any state) we can write an article like this about your and your store for you. And in Connecticut, we can post this PR piece on our site: www.ctdiamondguide.com . Spreading the word about your services and what makes you stand out is smart business. Call Ronnie at 203-877-3777 or email her Ronnie@MacAndCheeseMarketing.
